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INFORMATION DESIGN | PROJECT 1 & 2 — ANIMATED INFOGRAPHIC POSTER


Week 3 – Week 5 | 18/02/25 – 04/03/25
Emily Soh Ching-Ling | 0359478
Bachelor of Design (Honours) in Creative Media
Information Design | Section 01 | GCD60504
Project 1 & 2 — Animated Infographic Poster

TABLE OF CONTENTS 


1.0 INSTRUCTIONS 


2.0 LECTURES 

*Sidenote: All lectures have been completed in Exercises.

3.0 PROJECT 1 — INFOGRAPHIC POSTER 

Instructions: 
  1. Choose one badly designed infographic poster as reference.
  2. Identify the design flaws of the poster.
  3. Redesign and simplify the poster based on visual hierarchy, typography, colour, shape, and pattern.
  4. Requirements: Size: A4.

3.1 RESEARCH

Figure 3.1-1: Bad Infographic Design, Week 3 (18/02/25)

Why I chose this poster:

  • There is no hierarchy to the information. Text is bolded and capitalised at random, and some important information is pushed to the sides.
  • There are too many fonts and font sizes used, making the poster look all over the place.
  • There is no cohesive colour palette. The eight accent colours do not go well with the grey background and black text.

Figure 3.1-2: Mood Board — Visual Design, Week 3 (21/02/25)

Figure 3.1-3: Mood Board — Layout Design, Week 3 (21/02/25)

Surprisingly there are very few good yoga infographic reports on the interwebs, so I reference yoga posters only for the visual design (i.e. fonts, colour palette, graphics, etc.). For the layout design, my infographic had a lot of statistics, so I had analysis reports on my mind while sketching.

3.2 SKETCHES

Figure 3.2-1: Poster Information, Week 3 (22/02/25)

Before sketching, I organised the information from the original poster into groups. This is to help with hierarchy when I block out the layout.

Figure 3.2-2: Sketches, Week 4 (25/02/25)
*Not final colour palette

Sketch #1 was based on the reports in Figure 3.1-3. It's very organised, but there's not much space for graphics + it looks like a newspaper. I do like the different background colour for the title and acknowledgements though as it frames the content, so I brought that over to Sketch #2. 

The layout of #1 was very grid-like — all straight lines and boxes. In Sketch #2, I changed the background shape behind the title to a curve and made space for a centrepiece graphic. I prefer this sketch as there's a sense of movement to the design — the viewer sees the title and centrepiece, then the "80 million...", then the "36.7..." and so on.

3.3 DIGITISATION

Figure 3.3-1: Colour Palette — Original VS Revised, Week 4 (26/02/25)

Initially, I intended for the colour palette to be pastel like my poster design references, however, I ran into an issue where the skin tone and clothing of the major graphic didn't contrast well against the rest of my infographic. 

I later changed the colour palette to warmer colours and earth tones, which gave the infographic a bohemian look. Appropriate, as yoga and hippie culture are related. This resolved the colour issue.

Figure 3.3-2: Attempts 1.0, Week 4 (27/02/25)
Software: Adobe Illustrator

Title & Heading Font: Bumblebee
Body & Subtitle Font: Poppins
Graphics: Canva
Icons: Flaticon (recoloured in Photoshop)

The original infographic was very wordy in places where they should have used graphics. I used progress bars and rings to supplement the text for "gender division", "36.7...", and "$16.8...". 

The "36.7..." and "$16.8..." information groups gave me a headache. For the life of me, I couldn't figure out how to make the subheading and body text look not awkward. The subheading for "$16.8..." stuck out no matter where I positioned it. 

I figured the heading being too large was the issue. I took Attempt #2 and resized + repositioned the text, which led to:

Figure 3.3-3: Attempts 2.0, Week 4 (29/02/25)

I'm pretty satisfied with this attempt. I added a border around "36.7..." and "$16.8..." so separate this information group from the "80 million...". The green border in Attempt #5.1 drew too much attention IMO, while the yellow box in #5.3 blended into the background. I went with the middle ground: Attempt #5.2.

I was also advised to change the colour of the body text in the two orange boxes as the low contrast made it hard to read, so I did that as well.

3.4 FINAL SUBMISSION


Figure 3.4-1: Project 1 — Final Design (Final Submission), Week 4 (01/03/25)

4.0 PROJECT 2 — MINIMAL ANIMATED INFOGRAPHIC 

Instructions: 
  1. Animate your Project 1 infographic poster into a static loop animation.
  2. Requirements:
    1. Length: 15–30 seconds, looped.
    2. Size: 1080 × 1920 px.
    3. Upload to YouTube.

4.1 ANIMATION

Figure 4.1-1: Poster — A4 to 1080 × 1920, Week 5 (08/03/25)

Due to the difference in resolution requirement for this project and Project 1, I adjusted the poster to fit the new aspect ratio. I'm not too fond of how empty the top and bottom of the poster look, but alas.🫠

Figure 4.1-2: WIP, Week 5 (09/03/25)

Most of the animation is focused around the intro. Body text and graphical elements shoot up from the bottom, title bursts out while subheadings roll out from the left. I did the same thing for the outro but in reverse. 

The two progress rings spin throughout the video. I also gave the icons and the "80 million" a heartbeat effect, however, Mr Shamsul advised not to for the "80 million" because it made the infographic look unserious, so I removed it. This led to the left side of the poster looking static, so I gave the orange border a fade-in/fade-out effect in the final design to balance the animation.

4.2 FINAL SUBMISSION


Figure 4.2-1: Project 2 — Final Design (Final Submission), Week 6 (11/03/25)

5.0 FEEDBACK 

5.1 WEEK 3

Specific Feedback: Choice of poster approved.

5.2 WEEK 4

Specific Feedback: Increase the contrast between the "Americans believe that..." and "Top 5 places..." headings and body text.

5.3 WEEK 6

Specific Feedback:
  • @ Layout: Static poster layout is excellent. Animated poster is a bit loose but still OK.
  • @ Animation: The heartbeat effect for the “80 million” isn’t so appropriate because your poster is serious, whereas the animation is playful. Perhaps can change it to fade-in instead.

6.0 REFLECTION 

I'm quite happy with how the infographic turned out. The animated poster is not my best work as the poster wasn't designed to be in a 9:16 aspect ratio, but all things considered, I think it turned out alright. 

8/10.💯

7.0 FURTHER READING 

7.1 WEEK 3 — ANIMATED INFOGRAPHICS

Figure 7.1-1: Animated infographics: How to bring your content to life by Dom Hennequin

Reference: Hennequin, D. (2019, August 12). Animated infographics: How to bring your content to life. 99designs. https://99designs.com/blog/video-animation/animated-infographics/. 

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