INFORMATION DESIGN | PROJECT 1 & 2 — ANIMATED INFOGRAPHIC POSTER

Week 3 – Week 5 | 18/02/25 – 04/03/25

Emily Soh Ching-Ling | 0359478

Bachelor of Design (Honours) in Creative Media

Information Design | Section 01 | GCD60504

Project 1 & 2 — Animated Infographic Poster

---

TABLE OF CONTENTS 

1.0 INSTRUCTIONS

2.0 LECTURES

3.0 PROJECT 1 — INFOGRAPHIC POSTER

    3.1 RESEARCH

    3.2 SKETCHES

    3.3 DIGITISATION

    3.4 FINAL SUBMISSION

4.0 PROJECT 2 — MINIMAL ANIMATED INFOGRAPHIC

    4.1 ANIMATION

    4.2 FINAL SUBMISSION

5.0 FEEDBACK

6.0 REFLECTION

    6.1 EXPERIENCE

    6.2 OBSERVATIONS

    6.3 FINDINGS

7.0 FURTHER READING

    7.1 WEEK 3 — ANIMATED INFOGRAPHICS

---

1.0 INSTRUCTIONS 

---

2.0 LECTURES 

*Sidenote: All lectures have been completed in Exercises.

---

3.0 PROJECT 1 — INFOGRAPHIC POSTER 

Instructions: 

1. Choose one badly designed infographic poster as reference.
2. Identify the design flaws of the poster.
3. Redesign and simplify the poster based on visual hierarchy, typography, colour, shape, and pattern.
4. Requirements: 
1. Size: A4.

---

3.1 RESEARCH

Figure 3.1-1: Bad Infographic Design, Week 3 (18/02/25)

Why I chose this poster:

• There is no hierarchy to the information. Text is bolded and capitalised at random, and some important information is pushed to the sides.
• There are too many fonts and font sizes used, making the poster look all over the place.
• There is no cohesive colour palette. The eight accent colours do not go well with the grey background and black text.

Figure 3.1-2: Mood Board — Design, Week 3 (21/02/25)

Figure 3.1-3: Mood Board — Layout, Week 3 (21/02/25)

xx

---

3.2 SKETCHES

Figure 3.2-1: Poster Information, Week 3 (22/02/25)

Before sketching, I organised the information from the original poster into groups. This is to help with hierarchy when I block out the layout.

Figure 3.2-2: Sketches, Week 4 (25/02/25)
*Not final colour palette

xx

---

3.3 DIGITISATION

Figure 3.3-1: Colour Palette — Original VS Revised, Week 4 (26/02/25)

Initially, I intended for the colour palette to be pastel like my poster design references, however, I ran into an issue where the skin tone and clothing of the major graphic didn't contrast well against the rest of my infographic. 

I later changed the colour palette to warmer colours and earth tones, which gave the infographic a bohemian look. Appropriate, as yoga and hippie culture are related. This resolved the colour issue.

Figure 3.3-2: Attempts 1.0, Week 4 (27/02/25)
Software: Adobe Illustrator

Title & Heading Font: Bumblebee

Body & Subtitle Font: Poppins

Graphics: Canva
Icons: Flaticon (recoloured in Photoshop)

The "36.7..." and "$16.8..." information groups gave me a headache. For the life of me, I couldn't figure out how to make the subheading and body text look not awkward. The subheading for "$16.8..." stuck out no matter where I positioned it. 

I figured it was a font size issue. I took Attempt #2 and resized + repositioned the text, which led to:

Figure 3.3-3: Attempts 2.0, Week 4 (29/02/25)

I'm pretty satisfied with this attempt. I added a border around "36.7..." and "$16.8..." so separate this information group from the "80 million...". The green border in Attempt #5.1 drew too much attention IMO, while the yellow box in #5.3 blended into the background. I went with the middle ground: Attempt #5.2.

I was also advised to change the colour of the body text in the two orange boxes as the low contrast made it hard to read, so I did that as well.

---

3.4 FINAL SUBMISSION

Google Drive

Figure 3.4-1: Project 1 — Final Design (Final Submission), Week 4 (01/03/25)

---

4.0 PROJECT 2 — MINIMAL ANIMATED INFOGRAPHIC 

Instructions: 

1. Animate your Project 1 infographic poster into a static loop animation.
2. Requirements:
1. Length: 15–30 seconds, looped.
2. Size: 1080 × 1920 px.
3. Upload to YouTube.

---

4.1 ANIMATION

---

4.2 FINAL SUBMISSION

Google Drive

XXXXXXXXXXXXXXXXXXXXXXXX

Figure 4.2-1: Project 2 — Final Design (Final Submission), Week 5 (08/03/25)

---

5.0 FEEDBACK 

5.1 WEEK 3

Specific Feedback: Choice of poster approved.

---

5.2 WEEK 4

Specific Feedback: Increase the contrast between the "Americans believe that..." and "Top 5 places..." headings and body text.

---

6.0 REFLECTION 

6.1 EXPERIENCE

6.2 OBSERVATIONS

6.3 FINDINGS

---

7.0 FURTHER READING 

7.1 WEEK 3 — ANIMATED INFOGRAPHICS

Figure 7.1-1: Animated infographics: How to bring your content to life by Dom Hennequin

Reference: Hennequin, D. (2019, August 12). Animated infographics: How to bring your content to life. 99designs. https://99designs.com/blog/video-animation/animated-infographics/. 

---

QUICK LINKS

EXERCISES

PROJECT 1 & 2 — ANIMATED INFOGRAPHIC POSTER

FINAL PROJECT — INFOGRAPHIC VIDEO ANIMATION

FLIP PRESENTATIONS