ADVANCED TYPOGRAPHY | FINAL COMPILATION & REFLECTION

Week 1 – Week 14 | 22/04/24 – 23/07/24

Emily Soh Ching-Ling | 0359478

Bachelor of Design (Honours) in Creative Media

Advanced Typography | Section 01 | GCD61004

Final Compilation & Reflection

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TABLE OF CONTENTS 

1.0 TASK 1 — EXERCISES

    1.1 EXERCISE 1 — TYPOGRAPHIC SYSTEMS

    1.2 EXERCISE 2 — TYPE & PLAY

2.0 TASK 2 — KEY ARTWORK & COLLATERAL

    2.1 TASK 2A — KEY ARTWORK

    2.2 TASK 2B — COLLATERAL

3.0 TASK 3 — TYPE EXPLORATION & APPLICATION

4.0 REFLECTION

    4.1 EXPERIENCE

    4.2 OBSERVATIONS

    4.3 FINDINGS

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1.0 TASK 1 — EXERCISES 

1.1 EXERCISE 1 — TYPOGRAPHIC SYSTEMS

Google Drive

Link to Task 1 blog post

Figure 1.1-1: Exercise 1 — Axial System — JPEG (Final Submission), Week 2 (02/05/24)

Figure 1.1-2: Exercise 1 — Radial System — JPEG (Final Submission), Week 2 (02/05/24)

Figure 1.1-3: Exercise 1 — Dilatational System — JPEG (Final Submission), Week 2 (02/05/24)

Figure 1.1-4: Exercise 1 — Random System — JPEG (Final Submission), Week 2 (02/05/24)

Figure 1.1-5: Exercise 1 — Grid System — JPEG (Final Submission), Week 2 (02/05/24)

Figure 1.1-6: Exercise 1 — Modular System — JPEG (Final Submission), Week 2 (02/05/24)

Figure 1.1-7: Exercise 1 — Transitional System — JPEG (Final Submission), Week 2 (02/05/24)

Figure 1.1-8: Exercise 1 — Bilateral System — JPEG (Final Submission), Week 2 (02/05/24)

Figure 1.1-9: Exercise 1 (Without Grids) — PDF (Final Submission), Week 2 (02/05/24)

Figure 1.1-10: Exercise 1 (With Grids) — PDF (Final Submission), Week 2 (02/05/24)

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1.2 EXERCISE 2 — TYPE & PLAY

Google Drive

Figure 1.2-1: Exercise 2 — Reference Image (Final Submission), Week 2 (03/05/24)

Figure 1.2-2: Exercise 2 — Extraction (Final Submission), Week 2 (03/05/24)

Figure 1.2-3: Exercise 2 — Overall Progression (Final Submission), Week 3 (11/05/24)
Reference Type: ITC Garamond Std Bold Narrow

Figure 1.2-4: Exercise 2 — Final Refinement — JPEG (Final Submission), Week 3 (11/05/24)

Figure 1.2-5: Exercise 2 — Final Refinement "S" — JPEG (Final Submission), Week 3 (11/05/24)

Figure 1.2-6: Exercise 2 — Final Refinement "L" — JPEG (Final Submission), Week 3 (11/05/24)

Figure 1.2-7: Exercise 2 — Final Refinement "I" — JPEG (Final Submission), Week 3 (11/05/24)

Figure 1.2-8: Exercise 2 — Final Refinement "P" — JPEG (Final Submission), Week 3 (11/05/24)

Figure 1.2-9: Exercise 2 — Final Refinement — PDF (Final Submission), Week 3 (11/05/24)

Figure 1.2-10: Exercise 2 — Poster — JPEG (Final Submission), Week 4 (15/05/24)

Figure 1.2-11: Exercise 2 — Poster — PDF (Final Submission), Week 4 (15/05/24)

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2.0 TASK 2 — KEY ARTWORK & COLLATERAL 

2.1 TASK 2A — KEY ARTWORK

Google Drive

Link to Task 2 blog post

Figure 2.1-1: Wordmark & Colour Palette — JPEG (Final Submission), Week 7 (05/06/24)

Figure 2.1-2: Wordmark — Black Against White — JPEG (Final Submission), Week 7 (05/06/24)

Figure 2.1-3: Wordmark — White Against Black — JPEG (Final Submission), Week 7 (05/06/24)

Figure 2.1-4: Colour Palette — JPEG (Final Submission), Week 7 (05/06/24)

Figure 2.1-5: Wordmark — Darkest Against Lightest — JPEG (Final Submission), Week 7 (05/06/24)

Figure 2.1-6: Wordmark — Lightest Against Darkest — JPEG (Final Submission), Week 7 (05/06/24)

Figure 2.1-7: Wordmark & Colour Palette — PDF (Final Submission), Week 7 (05/06/24)

Figure 2.1-8: GIF Animation (Final Submission), Week 7 (09/06/24)

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2.2 TASK 2B — COLLATERAL

Google Drive

IG handle: @emily_soh_ching_ling

Link to IG page

Figure 2.2-1: Collateral #1 — JPEG (Final Submission), Week 8 (11/06/24)

Figure 2.2-2: Collateral #2 — JPEG (Final Submission), Week 8 (13/06/24)

Figure 2.2-3: Collateral #3 — JPEG (Final Submission), Week 9 (17/06/24)

Figure 2.2-4: Collaterals #1, #2, #3 — PDF (Final Submission), Week 9 (17/06/24)

Figure 2.2-5: Screenshot of IG Page — JPEG (Final Submission), Week 9 (17/06/24)

Figure 2.2-6: Screenshot of IG Page — PDF (Final Submission), Week 9 (17/06/24)

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3.0 TASK 3 — TYPE EXPLORATION & APPLICATION 

Google Drive

Link to Task 3 blog post

Figure 3.0-1: Dragon's Breath (Final Submission), Week 12 (11/07/24)

Download Dragon's Breath here.

Figure 3.0-2: All Glyphs — JPEG (Final Submission), Week 12 (11/07/24)

Figure 3.0-3: All Glyphs — PDF (Final Submission), Week 12 (11/07/24)

Figure 3.0-4: Font Presentations — JPEG (Final Submission), Week 13 (18/07/24)

Figure 3.0-5: Font Presentation #1 — JPEG (Final Submission), Week 13 (18/07/24)

Figure 3.0-6: Font Presentation #2 — JPEG (Final Submission), Week 13 (18/07/24)

Figure 3.0-7: Font Presentation #3 — JPEG (Final Submission), Week 13 (18/07/24)

Figure 3.0-8: Font Presentation #4 — JPEG (Final Submission), Week 13 (18/07/24)

Figure 3.0-9: Font Presentation #5 — JPEG (Final Submission), Week 13 (18/07/24)

Figure 3.0-10: Font Presentations — PDF (Final Submission), Week 13 (18/07/24)

Figure 3.0-11: Font Applications — JPEG (Final Submission), Week 14 (22/07/24)

Figure 3.0-12: Font Application #1 — JPEG (Final Submission), Week 14 (22/07/24)

Figure 3.0-13: Font Application #2 — JPEG (Final Submission), Week 14 (22/07/24)

Figure 3.0-14: Font Application #3 — JPEG (Final Submission), Week 14 (22/07/24)

Figure 3.0-15: Font Application #4 — JPEG (Final Submission), Week 14 (22/07/24)

Figure 3.0-16: Font Application #5 — JPEG (Final Submission), Week 14 (22/07/24)

Figure 3.0-17: Font Applications — PDF (Final Submission), Week 14 (22/07/24)

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4.0 REFLECTION 

4.1 EXPERIENCE

Advanced Typography has been an overall positive experience. It wasn't a great time by far, as I still take psychic damage every time I look at a serif font, but hey, I'm still alive. Jokes aside, while this module has been gruelling, it was also extremely informative in the way it shaped my view on type and text readability. 

All things considered, I'd rate Ad. Typo a 6/10.😌

4.2 OBSERVATIONS

This module has wormed its way into my subconscious. I can't look at media with text without thinking about the type design anymore. I see typography in my dreams now. It's terrifying. 

4.3 FINDINGS

After using Illustrator almost daily for the past semester, I can confidently say that it's my favourite software from Adobe. 

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QUICK LINKS

TASK 1 — EXERCISES

TASK 2 — KEY ARTWORK & COLLATERAL

TASK 3 — TYPE EXPLORATION & APPLICATION

FINAL COMPILATION & REFLECTION