DIGITAL PHOTOGRAPHY & IMAGING | PROJECT 2 — DOUBLE EXPOSURE & CONCEPTUAL PRODUCT PHOTOSHOOT

Purpose: To unify and strengthen a design.
E.g. If there's only one thing in blue italic sans serif, it may look like an error. If there are a few things in blue italic sans serif, it looks like a design.

Proportion:

Definition of proportion: The visual size and weight of elements in a composition and how they relate to one another.
Approach your design in sections, as opposed to as a whole.

Movement:

Purpose:

To control elements in a composition so the viewer's eye is led from one element to the next.
To ensure information is properly communicated to the viewer.
To create the narrative of the composition.

White Space (AKA Negative Space):

Definition of white space: The empty page around elements of a composition.
Purpose: To give the composition breathing room.

1.2 WEEK 7 — DOUBLE EXPOSURE

DOUBLE EXPOSURE:

Definition: The merging of multiple images.
Purpose: To make the collage surreal, emotional, or humorous.
How to Create Double Exposure:

Tilt-Shift Effect:

Blur one of the photos or everything except for one important detail.
How: Filter > Blue Gallery > Tilt-Shift

A double-exposed photo of a female model

Figure 1.2-1: Tilt-Shift

Fake Reflection:

Create a reflection using a separate photo of a window.
This can add interesting textures to your photo.

double-exposure image of Taya Ivanova's self portrait and raindrops

Figure 1.2-2: Fake Reflection

Simple Portraits + Textured Details:

Atmospheric double-exposure image of a female model overlayed with textured raindrops

Figure 1.2-3: Simple Portraits + Textured Details

Black and White:

A lack of colour strengthens the emotions in a photo.

Black and white double exposure effect of flowers over a female model

Figure 1.2-4: Black and White

Silhouette:

double-exposure image of a male silhouette and a forest

Figure 1.2-5: Silhouette

Two Random Photos:

Look for interesting shapes, forms, and textures.

A silhouette of a woman double exposed with an image of clouds

Figure 1.2-6: Two Random Photos

Simple to Cool:

Dull photos can be made interesting and otherworldly.

Double-exposure images of a cityscape and starry sky

Figure 1.2-7: Simple to Cool

Shadow:

Two images combined in one, using a male shadow and a mountain landscape

Figure 1.2-8: Shadow

1.3 WEEK 9 — DIGITAL SURREALISM

REALISM VS SURREALISM:

Realism:

Takes subject matters of the ordinary and common world which we call "reality".
Non-exotic and non-extraordinary subject matter and themes.

Surrealism:

A twist on realism.
It explores the subconscious mind.
It defies logic.
Dream images and distorted reality subject matter and themes.
Common Themes: Strange images and bizarre juxtapositions.
Example of Surrealists: Salvador Dalí
Purpose: To promote free association and dream imagery.

DIGITAL SURREALISM:

Dream-like Scenes & Symbolic Images:

Figure 1.3-1: Dream-like Scenes & Symbolic Images

Unexpected & Illogical Juxtapositions:

Figure 1.3-2: Unexpected & Illogical Juxtapositions

Bizarre Assemblages of Ordinary Objects:

Figure 1.3-3: Bizarre Assemblages of Ordinary Objects

Primitive / Child-like Designs

Figure 1.3-4: Primitive / Child-like Designs

2.0 INSTRUCTIONS

3.0 PROJECT 2A — DOUBLE EXPOSURE

3.1 EXERCISE 1

Instructions: Create double exposure using the photos provided.

Figure 3.1-1: Selection & Masking, Week 7 (07/11/23)

Figure 3.1-2: Background & Contrast, Week 7 (07/11/23)

Figure 3.1-3: Forest Clipping Mask, Week 7 (07/11/23)

Figure 3.1-4: Face in the Trees, Week 7 (07/11/23)

Figure 3.1-5: Clouds & Birds, Week 7 (07/11/23)

Figure 3.1-6: Green Gradient Map 27%, Week 7 (07/11/23)

Figure 3.1-7: Exercise 1 (Final Submission), Week 7 (07/11/23)

3.2 EXERCISE 2

Instructions: Create double exposure using your own image.

Figure 3.2-1: Selection & Masking, Week 8 (14/11/23)

Figure 3.2-2: Background, Contrast & Desaturate, Week 8 (18/11/23)

Figure 3.2-3: Arrangement of Images, Week 8 (18/11/23)

Figure 3.2-4: Revealing My Face in the Clouds, Week 8 (18/11/23)

Figure 3.2-5: Clouds & Background Change, Week 8 (18/11/23)

Figure 3.2-6: Grey Gradient Map 50%, Week 8 (18/11/23)

Figure 3.2-7: Exercise 2 (Final Submission), Week 8 (18/11/23)

4.0 PROJECT 2B — CONCEPTUAL PRODUCT PHOTOSHOOT

Instructions: Combine two objects to create a hypothetical product in Photoshop.

4.1 IDEATION

Figure 4.1-1: Mood Board, Week 9 (21/11/23)

I plan on combining similarly-shaped objects and creating fun new meanings for the new product. Most of the objects are taken from my own home.

#1 Sling Bag × Radio — A portable boombox. Convenient for parties and annoying your neighbours.
#2 Globe × Glasses — Imagine you could see any part of the world just by putting on some glasses. The possibilities are endless!
#3 Remote Controller × Chocolate Bar — Both are rectangular and grid-like. A remote for you to control how your chocolate looks and tastes like.
#4 Paper Clip × Tin Can — At first glance, I mistook the red outline of the tin in Figure 2B9.1 (left) for a giant paper clip. Now you can store your cans by hanging them on a string lol.
#5 USB × Eraser — The tube (?) in Figure 2B9.1 (middle) kind of looks like a USB connected to an eraser. Useful for university students.
#6 Ladle × Bag — The power of Mom™ compels you! The bowl part of a ladle reminds me of my mom's handbag.
#7 Avocado × Egg Yolk — Will this make preparing breakfast easier or weirder? Inspired by Figure 2B9.1 (right).

4.2 SKETCHES

Figure 4.2-1: Sketch #1 — Sling Bag × Radio, Week 9 (21/11/23)

Figure 4.2-2: Sketch #2 — Globe × Glasses, Week 9 (21/11/23)

Figure 4.2-3: Sketch #3 — Remote Controller × Chocolate Bar, Week 9 (21/11/23)

Figure 4.2-4: Sketch #4 — Paper Clip × Tin Can, Week 9 (21/11/23)

Figure 4.2-5: Sketch #5 — USB × Eraser, Week 9 (21/11/23)

Figure 4.2-6: Sketch #6 — Ladle × Bag, Week 9 (21/11/23)

Figure 4.2-7: Sketch #7 — Avocado × Egg Yolk, Week 9 (21/11/23)

I think Sketch #2 is very fun and visually interesting, so I'm going with this idea for my final artwork.

4.3 DIGITISATION

Figure 4.3-1: Chosen Objects, Week 9 (22/11/23)

Figure 4.3-2: Glasses — Selection, Week 9 (22/11/23)

Figure 4.3-3: Globe (Northern Hemisphere) — Selection, Week 9 (22/11/23)

Figure 4.3-4: Globe (Southern Hemisphere) — Selection, Week 9 (22/11/23

Figure 4.3-5: Colour-Matching Northern & Southern Hemispheres, Week 9 (22/11/23)

Figure 4.3-6: Glasses — Selection & Masking the Sides, Week 9 (23/11/23)

Figure 4.3-7: Rearranging Layers & Resizing Objects, Week 9 (23/11/23)

Figure 4.3-8: Globes — Slight Warping, Week 9 (23/11/23)

Figure 4.3-9: Shadow — Pencil Tool, Week 9 (23/11/23)

Figure 4.3-10: Shadow — Gaussian Blur 70%, Week 9 (23/11/23)

Figure 4.3-11: Resize Canvas (didn't like how it looked), Week 9 (23/11/23)

Figure 4.3-12: Globe (Southern Hemisphere) — Brightness & Contrast, Week 9 (23/11/23)

Figure 4.3-13: Globe (Northern Hemisphere) — Brightness & Contrast, Week 9 (23/11/23)

Figure 4.3-14: Globe (Both Hemispheres) — Opacity 80%, Week 9 (23/11/23)

Figure 4.3-15: Erase Side of Glasses, Week 9 (23/11/23)

Figure 4.3-16: Background, Week 9 (23/11/23)

Figure 4.3-17: Levels, Week 9 (23/11/23)

Figure 4.3-18: Curves, Week 9 (23/11/23)

Figure 4.3-19: Highlights — Gaussian Blur & Lighten 50%, Week 9 (23/11/23)

Figure 4.3-20: Conceptual Product Photoshoot (Final Submission), Week 9 (23/11/23)

5.0 FEEDBACK

5.1 WEEK 10

Specific Feedback: Good work!

6.0 REFLECTION

6.1 EXPERIENCE

This assignment was really fun, especially Project 2B since we got to come up with our own "product". Way more laid-back than other courses lol. I found Project 2A a bit difficult since I'm not too familiar with clipping masks, so that wasn't as enjoyable, but with enough practice, I believe I can master it.

6.2 OBSERVATIONS

My Photoshop skills have gotten much better with consistent practice. I noticed I did much better when I finished an exercise within a day or two of starting, rather than starting the exercise, and then leaving it for a long time before coming back again. I'll have to remember to finish my work while my memory is still fresh for other assignments.

6.3 FINDINGS

While I have improved a lot since I first started Photoshop, I still have a hard time memorising certain shortcuts and processes, especially processes with many steps. I've started recording the step-by-step of commonly done processes (e.g. how to make shadows) in my notebook. That way, I can refer to it when I'm doing my assignments, and I don't need to waste time looking it up on Google.

QUICK LINKS

PROJECT 1 — PHYSICAL COLLAGE DESIGN & DIGITAL IMAGING

PROJECT 2 — DOUBLE EXPOSURE & CONCEPTUAL PRODUCT PHOTOSHOOT

PROJECT 3 — E-PORTFOLIO

PROJECT 4 — SELF-TITLED

Emily Soh Ching-Ling 0359478

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DIGITAL PHOTOGRAPHY & IMAGING | PROJECT 2 — DOUBLE EXPOSURE & CONCEPTUAL PRODUCT PHOTOSHOOT

TABLE OF CONTENTS

1.0 LECTURES

1.1 WEEK 6 — POSTER DESIGN