TYPOGRAPHY | FINAL COMPILATION & REFLECTION

Week 1 – Week 14 | 29/09/23 – 29/12/23
Emily Soh Ching-Ling | 0359478

Bachelor of Design (Honours) in Creative Media

Typography | Section 02 | GCD60104

Final Compilation & Reflection

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TABLE OF CONTENTS 

1.0 TASK 1 — EXERCISES
    1.1 EXERCISE 1 — TYPE EXPRESSION

    1.2 EXERCISE 2 — TEXT FORMATTING

2.0 TASK 2 — TYPOGRAPHIC EXPLORATION & COMMUNICATION
3.0 TASK 3 — TYPE DESIGN & COMMUNICATION
4.0 REFLECTION

    4.1 EXPERIENCE

    4.2 OBSERVATIONS

    4.3 FINDINGS

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1.0 TASK 1 — EXERCISES

1.1 EXERCISE 1 — TYPE EXPRESSION

Figure 1.1-1: Type Expressions — JPEG (Final Submission), Week 3 (13/10/23)

Figure 1.1-2: Type Expressions — PDF (Final Submission), Week 3 (13/10/23)

Figure 1.1-3: GIF Animation (Final Submission), Week 3 (14/10/23)

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1.2 EXERCISE 2 — TEXT FORMATTING

HEAD:

• Font/s: Futura Std Medium Condensed ("I AM"), Futura Std Bold Condensed ("HELVETICA"), Futura Std Book Oblique ("by John Doe")
• Type Size/s: 38 pt ("I AM"), 112 pt ("HELVETICA"), 14 pt ("by John Doe")
• Leading: 45.5 pt ("I AM"), 134.5 pt ("HELVETICA"), 16.8 pt ("by John Doe")
• Paragraph Spacing: –

BODY:

• Font/s: Gill San MT Regular (Body), Gill Sans MT Book Oblique (Caption)
• Type Size/s: 10 pt (Body), 8 pt (Caption)
• Leading: 12.5 pt (Body), 9.6 pt (Caption)
• Paragraph Spacing: 12.5 pt (Body)
• Characters per Line: 31 characters
• Alignment: Flush left, ragged right

MARGINS: 14.82 mm top, 14.82 mm left, 14.82 mm right, 14.82 mm bottom

COLUMNS: 3

GUTTER: 7.76 mm

Figure 1.2-1: Text Formatting (Without Grids) — JPEG (Final Submission), Week 5 (27/10/23)

Figure 1.2-2: Text Formatting (Without Grids) — PDF (Final Submission), Week 5 (27/10/23)

Figure 1.2-3: Text Formatting (With Grids) — JPEG (Final Submission), Week 5 (27/10/23)

Figure 1.2-4: Text Formatting (With Grids) — PDF (Final Submission), Week 5 (27/10/23)

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2.0 TASK 2 — TYPOGRAPHIC EXPLORATION & COMMUNICATION

Figure 2.0-1: Type Expression (Without Grids) — JPEG (Final Submission), Week 7 (10/11/23)

Figure 2.0-2: Type Expression (Without Grids) — PDF (Final Submission), Week 7 (10/11/23)

Figure 2.0-3: Type Expression (With Grids) — JPEG (Final Submission), Week 7 (10/11/23)

Figure 2.0-4: Type Expression (With Grids) — PDF (Final Submission), Week 7 (10/11/23)

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3.0 TASK 3 — TYPE DESIGN & COMMUNICATION

Download Bulbous Roots here.

Figure 3.0-1: FontLab Screenshot, Week 12 (15/12/23)

Figure 3.0-2: Typeface Construction — JPEG (Final Submission), Week 12 (15/12/23)

Figure 3.0-3: Typeface Construction — PDF (Final Submission), Week 12 (15/12/23)

Figure 3.0-4: Poster — JPEG (Final Submission), Week 12 (15/12/23)

Figure 3.0-5: Poster — PDF (Final Submission), Week 12 (15/12/23)

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4.0 REFLECTION

4.1 EXPERIENCE

I'd say, overall, I had a pretty good experience with Typography. There were times when I felt the assignment crunching was going to cause my premature death, and there were times when the assignments were over before I even noticed. There are ups and downs, but it's safe to say the positives outweigh the negatives. 

4.2 OBSERVATIONS

As this module comes to an end, I realise that I've started paying more attention to typography in everyday life. I've found myself thinking about why I like certain logo designs, why certain fonts work and others don't, whether the kerning of a piece of text looks right or not, etc. It's funny and fascinating how quickly my eye has been trained to notice these details over the course of 14 weeks. I've come a long way since my days as a high school magazine editor.

4.3 FINDINGS

Typography is a very suitable module for someone who's very particular about the nitty-gritty details. There's a lot more to it than what's visible on the surface. On the one hand, I have a field day every time I get to fiddle around with InDesign and Illustrator, on the other hand, I spend too much time obsessing over things that don't matter. Not sure if this is enabling my perfectionism or what.😅

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QUICK LINKS

TASK 1 — EXERCISES

TASK 2 — TYPOGRAPHIC EXPLORATION & COMMUNICATION

TASK 3 — TYPE DESIGN & COMMUNICATION

FINAL COMPILATION & REFLECTION